Internet marketing
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
Chickening Out Hurts the Bottom Line
Posted by admin / Under Internet Marketing
The suits at KFC — the restaurant chain that used to be called, proudly, Kentucky Fried Chicken — have claimed that their 2009 decision to emphasize grilled chicken and sandwiches was based on “extensive consumer research.” I don’t find their assertion credible. I think they were trying to adjust the company’s direction and marketing strategy to their perception of the prevailing political and social attitudes about obesity. I don’t think the execs carefully considered how their consumers would react, particularly to ad campaigns that explicitly repudiated the fried-chicken brand of KFC. I’m not alone in drawing these conclusions. KFC franchisees...
Published on Monday 30th of August 2010 06:07:59 AM
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